Ulf Krautmacher
I'm a digital experience architect, team lead, and strategic design consultant having worked for the past 20 years in media, healthcare, government, higher education, charity, finance, and e-commerce.
With a strong hands-on background in user-centred design and research, I help organisations move towards design-led ways of working by shaping experience strategy, influencing priorities, and embedding user-centred decision-making at organisational level.
Experience
Design Consultant
2010 to today at twobenches Ltd., London, UKProviding consultancy services through my company twobenches
Design Consultant, Camden Council
April to October 2024 at London Borough of Camden, UK
- User research for 'Families', a camden.gov.uk microsite
- Introduction of a new design style for the Families and SEND microsites, derived from and integrated into Camden's design system
Design Lead, Camden Council
September 2021 to December 2022 at London Borough of Camden, UK
- Established digital design function; recruiting, managing and mentoring new team members
- Developed foundation for camden.gov.uk re-design based on GDS design system
- Delivered product framework for Camden Council microsites
Senior Product Designer, Babylon Health
August 2019 - May 2020 at Babylon Healyh, London, UK
- Improved chatbot interaction focussing on question flow and outcome relevancy
- Designed an internal app for doctors and data scientists to quickly test accuracy of the AI model
Senior Product Manager, Wellcome
December 2018 - May 2019 at Wellcome Trust, London, UK
- Strategically managed the Research section of the website to align with product vision and goals
- Implemented long-form content showcasing case studies across Wellcome's diverse portfolio
- Utilized OKRs to drive improvement in product metrics
UX Lead, Wellcome
January 2017 - November 2018 at Wellcome Trust, London, UK
- Improved experience for health researchers by optimising funding opportunity search, application guidance, and grant management processes
- Introduced dedicated site section to support health researchers in their career progression
- Introduced design system
UX Consultant, Telegraph
2016-2017 at Telegraph Media Group, London, UK
- Top navigation redesign to enhance user experience
- UX Lead for new video platform, resulting in improved usability and engagement
- UX lead for optimisation of Financial services section
UX Consultant, Barclays
2013-2016 at Barclays Bank, London, UK
- Led the development and rollout of a global web design language, streamlining user experience, accelerating delivery, and improving brand consistency across touchpoints.
- Worked with cross-functional teams and agencies to define needs and build a global framework for responsive web components and patterns.
Experience Lead, Honda
2013, Digitas LBi for Honda Europe, London, UK
- Responsive redesign of Honda's European sites
Experience Lead, Tesco
2012/2013, Digitas LBi for Tesco Direct, London, UK
- Experience Lead Tesco Direct leading responsive redesign of Tesco's Non-Food online shopping platform
Experience Lead, Lloyds TSB
2011/12, Digitas LBi for Lloyds TSB, London, UK
- Experience lead Lloyds TSB for introducing transactional marketing (rewards and offers as part of the bank account statement)
Senior UX Designer
2011, AKQA for Volkswagen Europe, London, UK
- Car configurator and integration of a Financing tool on Volkswagen's European site
Senior UX Designer
2011, AKQA for Volkswagen Europe, London, UK
- Car configurator and integration of the Financing tool on Volkswagen's European site
Senior UX Designer, Royal Mail
2011, Proximity for Royal Mail, London, UK
- Information architecture & user journeys for Royal mail's Help & Support section
Senior UX Designer, Lloyds TSB
2011, storm: for Lloyds TSB, London, UK
- UX design for a new FX trading portal (ARENA)
Senior UX Designer, London Councils
2010, tmg (now Havas Media) for London Councils, London, UK
- User-centred redesign of 'Notify', a Web application to ensure delivery of social and medical services for homeless households that move across London councils
Senior UX Designer, Health Care Connections
2009, tmg for Health Care Connections, London, UKDesign of a suite of four connected Web applications for an Occupational Healthcare provider in the Rail industry:
- General occupational health services e.g. pre-employment checks; drug- and alcohol screening; occupational health management
- Prescription service for swine flu
- Medication check for staff of rail- and transport industries
- Absence management
Senior UX Designer, DWP
2009, tmg for Department for Work and Pensions, London, UK
- Interactive tool for parents to help making an informed decision about child maintenance
Senior UX Designer, Harrow Council
2009, tmg for Harrow Council, London, UK
- Pitch for social networking site to support peer learning in the community
Senior UX Designer, Caravan Club
2009, tmg for National Innovation Centre, London, UK
- Content model and navigation redesign
UX Designer, BBC
2008, BBC, London, UK
- Taxonomy and site map for mobile Web
Education
MA Multimedia
2004, University of East London, London, UK
Dipl. Pädagoge
1989, Universität Hamburg, Hamburg, Germany
Certifications
- Conversation Design Institute (CDI): Conversation Design, December 2023, Credential ID 179508552CD,
- Vanderbilt University: Prompt Engineering for ChatGPT, August 2023, Credential ID 4SSM7PLZ6QGQ
- University of Michigan: System Thinking, 2020
Languages
- English (Full professional proficiency)
- German (Native)
- Swedish (Professional working proficiency)
- French (Basic)
- Spanish (Basic)
- Greek (Basic)