Making Digital Work for People
I'm a digital experience architect, team lead, and strategic design consultant having worked for the past 20 years in media, healthcare, government, higher education, charity, finance, and e-commerce.
I deliver value to users and clients through curiosity-led discovery, collaboration across disciplines, and continuous cycles of iteration.
I design digital products and services to be simple, suitable, sustainable and accessible, making digital work for 👧🏽 👨🏻🦰 👵🏼 👷🏼♂️ 🧔🏻♀️ … everyone.
Some nice feedback ☺️
"Ulf's design leadership and hands-on work were instrumental to getting our new Digital Products and Services team established."
"I hired Ulf for a two week contract and he was so great we kept finding him more work to do and he stayed for months. I really can't recommend him highly enough."
"He’s a top-notch ux designer, able to collaborate with other designers and non-designers to get to the best experience possible. He is calm, a voice of reason in the room, and through this brings clarity to tough decisions."
Recent work
Design Lead at Camden Council
I redesigned the Council's website to improve usability and accessibility.
Babylon Health: Improving the experience of speaking to a health chatbot
I worked with data analysts and doctors to improve the user experience with an AI powered symptom checker
Wellcome: Helping researchers discover and secure funding
I improved the Web experience for one of the world’s largest philanthropic foundations, improving usability and engagement for researchers seeking funding.